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    About The Whisky Shop

    Glenkeir Whiskies Ltd
    About Us

    1.1          Introduction

    Glenkeir Whiskies Limited trades as The Whisky Shop in the UK and in France. We have numerous retail shops across the UK, one in Paris and we are online at  We are specialist retailers of whiskies, other premium spirits and liqueurs.  In addition, we publish a quarterly magazine, Whiskeria, in which we feature new and existing whiskies and provide comment and guidance to readers and prospective purchasers.  We also run a customer club, The W Club, that provides for its members a range of benefits including discounts in store and online, free whisky tastings, our magazine, an online auction, a subscription service and special members-only whiskies.  Our mantra is “unlocking the mystery of whisky”.  By that we aim to un-complicate the apparently complicated, speak plain language and deliver excellent service to our customers.


    The prosperity of our business and of the communities within which we operate requires a commitment to corporate social responsibility, especially in relation to alcohol.  We use our best endeavours to adhere to the principles and practices set out below.

    1.2          Sale of Alcohol

    As purveyors of alcohol, we are acutely aware of the harm that alcohol can cause if not sold and consumed in a responsible way. Our staff receive training on the liquor licencing regulations relevant to each store’s jurisdiction and each store has a qualified licence holder.  We comply with all liquor licencing laws and we take care not to sell directly or indirectly to persons under the legal age

    We are aware of the potentially harmful effects of selling alcohol to individuals before 10.00 hours and after 21.00 hours of the day and we seek to limit our shop opening hours accordingly. We do not operate a discount selling strategy and we do not indulge in multi-buy offers.  We regularly stress the benefits of drinking less but drinking better. We are supportive of the principles of Drinkaware

    1.3          Staff/People

    We are committed to the well-being and continual development of our people and to training our workforce, where employees are appreciated, valued and given regular feedback so that each employee has a clear understanding of their role and how they contribute to the business.

    We operate a meritocracy, where all employees are recognised and rewarded on the basis of their performance, effort, contribution and achievements.

    We expect our employees to act with integrity towards one another and exercise a high standard of business practice and workmanship.

    We support diversity, fairness and equal opportunities and aim to involve and consult regularly with employees as to the direction of the business.

    1.4          Customers

    We aim to build long term relationships with all our customers and other stakeholders by understanding their objectives as they evolve over time and meeting their needs.

    We aim to give fair value, consistent quality and reliability.

    We aim to have the highest professional and ethical standards and will be honest, open and transparent in all our dealings with customers.

    1.5          Suppliers

    We aim to create and maintain strong relationships with key suppliers and contractors.

    We aim to choose suppliers that share our ethos in relation to the sale of alcohol.  employment practices, quality and environmental controls.

    1.6          Health & Safety

    We aim to achieve and maintain and provide a safe and healthy working environment for all our activities.

    1.7          Environment

    We are aware of our environmental impact as a business and have taken and continue to take appropriate steps to mitigate that impact.

    1.8          The Community

    We recognise and understand the significance of the local community within which we operate.