About The W Club
With its origins in The Glenkeir Club established in 2006, our customer club has grown from a handful of members to today’s incarnation as The W Club Rewards, with thousands of members across the country and more abroad.
W Club Rewards features three tiers:
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The Team

Luke Crowley-Holland
The W Club Manager
Luke joined The Whisky Shop in January 2022, having previously worked as a mixologist and Irish whiskey specialist, among other roles. Luke has a real grá for the whisky industry, its people, and its stories, all of which he incorporates into his role with The W Club.

Darren LeitchNational Retail Manager
Based in Edinburgh, Darren has been a key member of The Whisky Shop team for more than 20 years. As our National Retail Manager, Darren works with our network of shops to maintain a superb in-store experience for W Club members, and has even been known to host some of our best-loved tasting evenings.

Neil Jamieson
Whisky Specialist
Neil has been an integral part of The Whisky Shop since 2007, and has been working with The W Club since its inception. As our resident whisky expert, Neil helps to source unique single casks for our exclusive bottlings and to curate our subscription drams.