Jack Daniel's is the world's best selling whiskey and comes from America's oldest registered distillery.
The Legend of Old No. 7 – was it simply his lucky number? Some say that Jack Daniel had seven girlfriends or the #7 train carried his barrels. Only Mr. Jack knows the real reason. They do things a little differently around Jack Daniel’s – and that’s what gives Jack Daniel’s its distinctive character. They charcoal mellow the whiskey drop by drop, then let it age in their own handcrafted barrels… and they don’t follow a calendar.
Charcoal mellowed drop by drop, the Tennessee Sippin’ Whiskey is ready only when the tasters say it is. They use their senses, just like Jack Daniel himself did. In fact, more than a century later, the Tennessee Whiskey is still judged the same way. By the way it looks. By the way it smells. And, of course, by the way it tastes.