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    Jack Daniel's Tennessee Whiskey

    There is a brand so synonymous with the word Whiskey that you will find it stocked in almost every bar around the world. It is a brand that, like the golden arches of McDonalds, is instantly recognisable. It is a brand that, for over 100 years, has dedicated itself to its craft; producing an American whiskey that rivals even the most revered scotch whiskies. Ultimately, it is a brand that prides itself on the history, future and legacy of its whiskey – we are of course talking about Jack Daniel’s Tennessee whiskey.

    Jack Daniel’s Tennessee WhiskeyThe Jack Daniel’s distillery is the oldest registered distillery operating in the United States, located in the town of Lynchburg, Tennessee. It was of course founded by Jack Daniel, a man whose life has famously been wrapped in uncertainty; a factor that the Jack Daniel’s marketing and advertising gurus have played on for many years. For example, no records were kept to identify Jack’s exact date of birth, which is why the distillery celebrates his birthday for the full month of September each year!

    Despite being one of the most recognised whiskey brands in the world, the Jack Daniel’s family only consists of four main bottles; Old No.7, Gentleman Jack, Jack Daniel’s Honey and the jewel of the crown; Jack Daniel’s Single Barrel – yet these have given way to a whole host of exclusive bottling’s and limited editions over the years.

    Many people believe Jack Daniel’s is an American bourbon. This common misconception is understandable because, up until one crucial step in the process, Jack Daniel’s is made in an identical way to that of bourbon.

    Firstly, by law, a bourbon must be made in America.

    It must be made from at least 51% corn.

    It must be distilled at 160 Proof (80% ABV) or less.

    Bourbon must be mature in new charred oak barrels.

    It must enter the barrel at no more than 125 Proof ( 62.5% ABV).

    Bourbons contain no artificial colouring or flavour.

    It must be bottled at no less than 80% Proof (40% ABV).

    Jack Daniel’s meets all of these strict standards, so what is the crucial step that defines Jack Daniel’s as a Tennessee Whiskey and not a bourbon? Well, before entering the barrel, Jack Daniels goes through a process known as charcoal mellowing; a step that gives Jack Daniel’s its ultra-smooth sweet character. During this process the distilled spirit is filtered through deep vats filled with charcoaled sugar maple; the same trees that maple syrup comes from. This charcoal filters out impurities and off notes and gives the spirit that distinct Jack flavour known around the world.

    Deep vats filled with charcoaled sugar maple

    Unlike many distilleries, Jack Daniel’s is a product lovingly and respectfully crafted entirely within the single distillery. From the mash that makes the spirit, to the barrels that mature it – the people of the Jack Daniel’s distillery see the whole process through from start to finish.

    Today, tourists are welcomed to visit the distillery and see first-hand how Jack Daniel’s whiskey is made. Situated in the small town of Lynchburg in Moore County, the smallest county in Tennessee, the distillery is without a doubt the main attraction; a mecca for whiskey lovers from around the globe. Despite being the host for one of the most famous whiskies in the world, Moore County is actually a dry county and has been ever since Prohibition!

    This year the distillery celebrated its 164th birthday and to this day they still make Jack Daniel’s with Jack’s simple, but famous words in mind:

    "Every day we make it, we'll make it the best we can." - Jasper Newton "Jack" Daniel 

    Has all this talk of Jack Daniel's made you thirsty? Check out our Tasting Review of Jack Daniel's Single Barrel - the jewel in the Jack Daniel's crown.