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    Brand Spotlight

    Johnnie Walker: Keep Walking

    Johnnie Walker

    Keep Walking: 198 years and still making strides

    From a humble grocer to the world’s best-selling Scotch whisky

    With almost 200 years of history, Johnnie Walker is synonymous with whisky. Visit almost any bar in the world and you can be sure to see the striding man on at least one of the whiskies on the shelf. From humble beginnings in a Kilmarnock grocer, Johnnie Walker has built a loyal following and impeccable reputation based on the quality of the liquid. Perhaps surprisingly for the namesake of the world’s best-selling Scotch whisky, the eponymous Johnnie Walker was teetotal. So just how did a non-drinker become an icon of whisky?