Tradition has played a pretty big role in Lynchburg for over 147 years and the craft and signature taste are unchanged since 1866.
But Mr. Jack also liked to shake things up. So to honour this, Jack Daniels began their own tradition - the Barrel tree. Over 140 barrels stacked 8 metres tall. Bottled straight from the Barrel Tree just once every year, Holiday Select is one-of-a-kind, just like Mr. Jack himself.