Whiskeria - the official magazine of The Whisky Shop




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The W Club

The W Club

Members of our whisky club receive a print subscription to Whiskeria among a host of other benefits!

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Recent Articles

Get a taste for the interviews, cocktails and distillery features of Whiskeria.

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Fri 27 Jan
Highland Hopping
From now until March 2023, W Clubbers will receive a 20% discount on visits to Diageo's Scottish Brand Homes. A total of eleven distilleries that are home to some of the world's most iconic whiskies in the world. In celebration of this, Luke, our W Club Manager, took a trip up to two of these distilleries; Dalwhinnie and Blair Athol.
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Mon 16 Jan
Best of 2022: Festivals Are Back!
As in-person whisky festivals reappeared across the UK for the first time in two years, we asked a few industry experts to give us the scoop on what's been happening.
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Thu 17 Nov
Hot Club de Paris: An Interview with Georgia Cécile
Recently named UK Jazz Artist of the Year, Georgia Cécile is taking the music industry by storm. Scotland's jazz supernova celebrates The Whisky Shop's 30th Anniversary with us at our boutique store in Paris.
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Thu 1 Sep
Mystery Maker
Whiskeria goes to Speyside to share a few drams with one of Aberdeen's most famous authors. We ask the Sunday Times No.1 bestselling author Stuart MacBride how he writes so prolifically, why so many crime writers come from Scotland, and which Speyside distillery is his favourite?
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About Whiskeria

The official magazine of The Whisky Shop, Whiskeria is the leading whisky magazine in the world. First published in 2005, it is a distinctive mix of writing and comment, international awareness, and sharp design. From humble beginnings, it has grown to a readership in excess of 120,000 with four editions published each year. Regular features include:

  • New Releases & Expert Tasting: reviewed by Charles MacLean, author of more than eighteen Scotch whisky books including the standard work on brands, Scotch Whisky, and the leading book on its subject, Malt Whisky;
  • A Time in History: former Labour MP and Chairman of Harris Tweed Hebrides Ltd. Brian Wilson delves into the fascinating history of whisky;
  • Industry Insider: a behind-the-scenes interview with some of the industry’s most influential personalities, from Distillery Managers to Master Blenders;
  • Distillery Visit: written by noted whisky author Gavin Smith, one of the world’s most prolific whisky writers, focusing on one distillery or brand per issue;
  • Mixing It Up: a visual feature with the industry’s leading brand ambassadors, showcasing a collection of perfect serves;
  • The W Club & Auctions: interviews, commentary, and the latest news for members of The W Club and exclusive behind-the-scenes content at The Whisky Shop Auctions;
  • Whisky People: we explore some of the most exciting whisky experiences the country has to offer with some drinks industry heavyweights;
  • Cover Star: exciting interviews with some of the country’s brightest stars – actors, musicians, chefs, sports personalities, authors – the list goes on!

Media Pack

Whiskeria is an informative, stylish and high quality magazine, that is published and circulated to an international readership of over 120,000. To advertise in Whiskeria, or to enquire about taking part in one of its features, please contact Executive Producer Fran Wilson for a Media Pack.