Whiskeria - the official magazine of The Whisky Shop


The official magazine of The Whisky Shop, Whiskeria is the leading whisky magazine in the world. First published in 2005, it is a distinctive mix of writing and comment, international awareness, and sharp design. From humble beginnings, it has grown to a readership in excess of 120,000 with four editions published each year.

Regular features include:

  • New Releases & Expert Tasting: reviewed by Charles MacLean, author of more than eighteen Scotch whisky books including the standard work on brands, Scotch Whisky, and the leading book on its subject, Malt Whisky;
  • A Time in History: former Labour MP and Chairman of Harris Tweed Hebrides Ltd. Brian Wilson delves into the fascinating history of whisky;
  • Industry Insider: a behind-the-scenes interview with some of the industry’s most influential personalities, from Distillery Managers to Master Blenders;
  • Distillery Visit: written by noted whisky author Gavin Smith, one of the world’s most prolific whisky writers, focusing on one distillery or brand per issue;
  • DrinksCabinet: an elegant and concise insert, featuring reviews and commentary from our in-house team of whisky specialists as they reveal their drams of choice;
  • Mixing It Up: a visual feature with the industry’s leading brand ambassadors, showcasing a collection of perfect serves;
  • The W Club & Auctions: interviews, commentary, and the latest news for members of The W Club and exclusive behind-the-scenes content at The Whisky Shop Auctions;
  • My Craft: with talented craftsmen and women from various trades across the country;
  • The Wish List: a stylish, annually published insert, showcasing a wide range of luxury gift ideas.

A subscription to Whiskeria is included in membership of The W Club, with every member (registered in the UK) receiving the latest issue posted directly to their door upon its publication. Find the latest publication on issuu.

Pick up the latest issue in-store today.


Every edition of Whiskeria gives readers the chance to win a fantastic prize – from limited edition bottlings and gift sets, to merchandise from My Craft contributors and even distillery visits. To enter the latest issue’s competition now just click here and answer one simple question.

Media Pack

Whiskeria is an informative, stylish and high quality magazine, that is published and circulated to an international readership of over 120,000. To advertise in Whiskeria, or to enquire about taking part in one of its features, please contact Executive Producer Angus Gillies for a Media Pack.