Whiskeria - the official magazine of The Whisky Shop




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The W Club

The W Club

Members of our whisky club receive a print subscription to Whiskeria among a host of other benefits!

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Recent Articles

Get a taste for the interviews, cocktails and distillery features of Whiskeria.

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Wed 21 Feb
Whisky & Perfume
'I’m tickled by the kinship in slang: as connoisseurs of the brown stuff talk about “peat monsters”, “farmy” and “fake tan”, so do fumeheads discuss “beast mode”, “barnyard” and “panty dropper”. I’m looking forward to adding to the lexicon.'
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Tue 13 Feb
Sneak Peek: Whiskeria Spring 2024
Presenting some very exclusive behind-the-scenes shots from the production of the first Whiskeria issue of 2024! The official magazine of The Whisky Shop, Whiskeria is the leading whisky magazine in the world, featuring words from noted whisky writers Charles MacLean and Brian Wilson.
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Fri 9 Feb
Ahead of the Curve
We all know that every dram is precious, given the time, craft, and dedication involved in distilling whisky. Our shelves are testament to many different brands who express their character and provenance through beautiful design and refined typography. What happens, though, when an expression comes along that is so special and so rare that it needs to be presented in a way that can mirror the decades of maturation and ingenuity of process with bespoke, crafted, luxury? For the likes of The Macallan, Bowmore, Highland Park, and Midleton, the answer often lies with John Galvin.
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About Whiskeria

The official magazine of The Whisky Shop, Whiskeria is the leading whisky magazine in the world. First published in 2005, it is a distinctive mix of writing and comment, international awareness, and sharp design. From humble beginnings, it has grown to a readership in excess of 120,000 with four editions published each year. Regular features include:

  • New Releases & Expert Tasting: reviewed by Charles MacLean, author of more than eighteen Scotch whisky books including the standard work on brands, Scotch Whisky, and the leading book on its subject, Malt Whisky;
  • A Time in History: former Labour MP and Chairman of Harris Tweed Hebrides Ltd. Brian Wilson delves into the fascinating history of whisky;
  • Industry Insider: a behind-the-scenes interview with some of the industry’s most influential personalities, from Distillery Managers to Master Blenders;
  • Distillery Visit: written by noted whisky author Gavin Smith, one of the world’s most prolific whisky writers, focusing on one distillery or brand per issue;
  • Mixing It Up: a visual feature with the industry’s leading brand ambassadors, showcasing a collection of perfect serves;
  • The W Club & Auctions: interviews, commentary, and the latest news for members of The W Club and exclusive behind-the-scenes content at The Whisky Shop Auctions;
  • Whisky People: we explore some of the most exciting whisky experiences the country has to offer with some drinks industry heavyweights;
  • Cover Star: exciting interviews with some of the country’s brightest stars – actors, musicians, chefs, sports personalities, authors – the list goes on!

Media Pack

Whiskeria is an informative, stylish and high quality magazine, that is published and circulated to an international readership of over 120,000. To advertise in Whiskeria, or to enquire about taking part in one of its features, please contact Executive Producer Fran Wilson for a Media Pack.