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HIstory
Two of fourteen children, John and James Chivas set out from their remote Strathythan farm in 1836 to go to Aberdeen, to find new employment, explore the country, and generally leave the roost. They found employment at a luxury goods emporium, and after two years they became business partners. Success came quickly, in twelve years they had gone from being upstarts in a new city to being appointed as Royal Grocer to the Queen’s mother. The firm’s first blended Malt Scotch whisky, the Royal Glen Dee, was launched in 1854 due to high demand among the upper classes.
In 1890, marketing agents for Chivas reported back to the board of trustees that the American luxury goods market was about to boom, and the new name Chivas Regal was quickly adopted. It became more and more popular, and in 1950 the brand bought the main component of its blend, Strathisla Distillery, outright. Pernod Ricard bought the brand in 2001, and has seen that the Chivas brothers’ continued success live on.
