History
In 2022, That Boutique-y Whisky Company celebrated their tenth birthday. Founded by Ben Ellefsen in 2012, the company was created for a particular type of whisky nerd. They did away with the technical stuff, like chemical processes, historical dates, and focused on the story and the fun in their graphic novel-type labels by illustrator Emily Chappell. Daring, unique and limited-edition, they had found their niche within the whisky industry.