1. In-Store Tasting Experiences

In store tastings have returned! We missed you and we hope you missed them. At the time of publication in-person W Club tastings and brand-led events have returned to the following shops:

York / Birmingham / Norwich / Oxford / Trentham / Nottingham / Piccadilly / Manchester

2. Digital Drams Virtual Tastings Calendar

After a short break, our Digital Drams online tastings have returned. This year to date we've had fantastic events with Bunnahabhain, Fettercairn, Singleton, Tobermory & Ledaig.

It's no secret why so many whisky tastings moved to an online format over the past two years; but we at The W Club believe that this format for tastings is here to stay. Digital Drams - and other virtual tastings - allow people all over the world to come together, and not have to worry about other considerations when attending in-person tastings. We love in-person tasting events and will continue to provide them to W Club members in stores across the UK. But as long as there is a demand, we'll also continue to provide Digital Dram events.

We've drastically increased the number of spaces available on these tasting events, so we can avoid disappointment. All our Digital Drams events - unless stated otherwise - will be recorded and made available to customers after the event; so you can follow along in your own time.

3. Priority Notice

Our Priority Notice is one of most popular features - and for good reason. W Club members are aware of rare and limited edition bottles, and have the opportunity to buy them before they are made generally available to the public. Priority Notice and Access doesn't actually guarantee you a bottle of a specific release, but it ensures you can be first in line to get one. This means that W Clubbers not only are aware of the availability of sought-after releases before anyone, but releases chosen for Priority Access are only purchasable for those with a W Club account. Recently W Club Members have gotten first dibs on releases from The Lakes, Lochlea, White Peaks, Caol Ila, Balvenie, Fettercairn, GlenDronach, Glen Scotia, and Midleton. We all know that the pursuit of excellent whisky rewards patience, but we think it also helps to be punctual.

4. W Club Single Cask Releases and Cask Committee

Over the last few months, it has been plain to see the interest from W Club members in our W Club Exclusive Single Cask Releases - our recent Glen Scotia Single Cask received rave reviews. On top of expanding this offering, we are also re-launching the much-requested Cask Committee programme. This gives a lucky group of W Club members the chance to receive a selection of cask samples, which they will then review; with the most popular samples going on to be a W Club Exclusive Single Cask Release.

5. Whisky Wednesday & In-Store Deals

Those of you who are members will already be aware that the W Club's Whisky Wednesday has returned on a bi-weekly basis. This feature gives W Clubbers exclusive discounts on a selection of twelve whiskies, gins, vodka, and other spirits from around the world every second week. We're also going to be giving W Club special discounts on all upcoming TWS Exclusive releases. In-store, W Club members will get 10% off a selection of eight different bottles, in each branch of the Whisky Shop, every month! The whiskies are selected by the Shop's respective manager; so, the selection of bottles on offer for W Club members is unique to each store. Get down to your local Whisky Shop to make sure you're not missing out.

6. Whiskeria and TWS Auctions

The subscription to Whiskeria will be continuing, and W Club Members will get it first, too. Our next edition arrives 8th August, and we are offering an interactive prize the like of which we have never done before. W Club members also get exclusive discounts on lot registration with The Whisky Shop Auctions. So, if you're a W Club member looking to sell some of your collection get on over to the TWS Auctions, or if you are an Auctions customer missing out on great savings (in addition to all the other W Club benefits), get online. We think the next few months are going to be ones to remember.

The original feature is from the Summer 2022 edition of Whiskeria, delivered to the door of W Club subscribers and also free with any Whisky Shop purchase in store or online. Click here to read the full Summer 2022 issue of Whiskeria online for free.