Glenmorangie To Help Save The Giraffe
The Highland Distillery is demonstrating its commitment to this endangered animal by forging a global conservation partnership to help safeguard its future.
The giraffe has long been celebrated as the symbol of Glenmorangie Distillery, perfectly illustrating the stature of the towering stills. Glenmorangie’s giraffe symbol can be seen in many places around the Highland Distillery – eagle-eyed visitors may even spot it in a stained glass window in the majestic still house. The Highland Distillery is demonstrating its commitment to this endangered animal by forging a global conservation partnership to help safeguard its future. The towering copper stills at Glenmorangie are the tallest in Scotland and they create a lighter spirit with more space for taste and aroma. In fact, these stills have necks the same height as an adult male giraffe! But although the giraffe’s silhouette is known and loved at Glenmorangie, as it is across the world, few are aware of the threat it faces in the wild. Numbers have fallen by 30% in 30 years, with some types of giraffe now critically endangered. In a concerted effort to aid the giraffe, Glenmorangie is pioneering a three-year partnership with the Giraffe Conservation Foundation (GCF) and the Royal Zoological Society of Scotland (RZSS). This two-pronged approach will support efforts to protect giraffes in the wild in Africa and provide a habitat for the animal at Edinburgh Zoo, which will play a vital role in their conservation. Under the partnership Glenmorangie will:
- Enable GCF’s work in Africa, with a focus on Uganda. GCF is the world’s only organisation concentrating solely on the conservation and management of giraffes in the wild throughout Africa. They are committed to securing a future for all giraffe populations in the wild.
- Support RZSS in creating a giraffe habitat at Edinburgh Zoo. Opening in the summer of 2020, this specially-designed habitat will help aid conservation in the wild through genetic research to support GCF’s translocation efforts, and raise visitors’ awareness of the threats facing the species.